The main aim of writing content on web is to make people aware about the services or products you offer or just to mention you interests and hobbies. Ultimately, you want your content, be of any type, to be read and liked by people. To achieve the wide reach of your content, search engines are always a helpful too. Of course, somebody browsing the web at other corner of the world is not at all expected to know your name and url of your website. The tool by which you can reach to him is the search engine. So while writing content for people, you also must pay attention that it is liked by search engines too. In a way, your content must be friendly to search engines. Let’s call this type of content as SEO-friendly content.
While developing content, you must first decide the keywords. These words or phrases are the integral part of your text. You can take help from some online programs to find best suitable keywords for your website or article topic. Google AdWords is one such best option to go for. Keywords are not necessarily unique words but the words that are best to portray the services or products you offer on your website. Title and first paragraph of the content are the best places to put keywords. Then you can think of scattering the remaining number elsewhere in the content. Again, do not overdo with keywords, keep the density to 1-3% of the entire content size.
Are you aware of the fact that, there are some other places than content where you can put your keywords? Yes, in SEO-friendly content, there are few more places. The very first place is the “meta” tag of your websites homepage and every other page. Another place to put keywords is the “alt” tag of images present on your website. Every time you put an image, be careful that the image name is relevant to your content and it also can contain keywords. Avoid using image names such as img1.jpg, img2.gif. by doing so, you are wasting the potential place to enter keywords.
This way, you can use the website or webpage to its full potential and convert it into a SEO-friendly content.
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